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Long-Awaited Town Center Approval Could Come Today

State Planning Commission slated to vote on future of Beachwood Shopping Center

The future of the dilapidated Beachwood Shopping Center - the gateway to Berkeley Township - could be decided today.

The township's Town Center plan is on the state Planning Commission's agenda. If approved, it would be the end of a very long road to redevelopment.

"We are very optimistic we have reached the finish line of the planning and approval stage," Mayor Carmen F. Amato Jr. said.

Amato plans to be in Trenton today to attend the hearing.

"The state really became receptive after their site visit back in April to see the urgency of what needs to be done," Amato said. "A picture is worth a thousand words, but nothing can make a bigger impact then seeing it first hand and up close."

Approval of the first phase of the township's massive redevelopment plan means more than just bulldozing an eyesore.


"The Town Center designation is the key to our economic revitalization," Amato said.

And it spells the end of a quest that began during the administration of former Mayor Jason J. Varano.

The ambitious, four-pronged Town Center plan has been in the works for years. Township Council members signed a memorandum of understanding with the state Office of Smart Growth in September 2009 that calls for four redevelopment zones and the purchase of transfer development rights for a number of parcels of land.

The multi-faceted redevelopment plan designed to curb residential development and boost commercial ratables.

"It's a long saga," former Township Planner David G. Roberts said in a 2010 interview. "If we don't keep pushing, it will never happen. I feel like I've been pushing a car uphill, by myself."

The township moved even closer to an approval in June, when a key Planning Implementation Committee agreed to recommend the Town Center plan at the Commission's public hearing in Trenton.

"I wish to thank Chris Stark from the Governor's office, the Lieutenant Governor, Jerry Sharfenburger (sp) Linda Kellner and Karl Hartkoff from the Office of Planning Advocacy for their assistance," Amato said. "From our staff, township planners Jim Oris and Stanley Slachetka along with Dave Roberts for their efforts."

Come back to Berkeley Patch later today for the outcome of the hearing.

marlyn July 06, 2012 at 10:46 AM
what are the plans for this area- rumors have been around for years
Keeping whats mine July 06, 2012 at 11:07 AM
Put Varano and Vicari to work here. What a great picture op for them both do nothins.
Mike July 06, 2012 at 11:19 AM
The good part about this eye sore is that there is no shopping center traffic. We all know that once they build there, there will be minimal improvements to Rt.9 and it will be a traffic disaster like Rt. 37 and Rt 166 by the new Shop Rite in TR. Improve the road FIRST, then build.
Terry July 06, 2012 at 12:07 PM
One has to wonder where the sane people of Berkeley Township are. There is good news on the horizon. A New Town Center. Something to be proud of but only the very wretched people come out to comment, complain and talk negative trash. I guess these are the people looking for Carmen to fail. Guess what. That isn’t going to happen. He is going to drag you people over kicking and screaming into a new and better Berkeley Township. Get over it people. Carmen won and so did you because your town will be a better place to live in spite of yourselves.
Robert Everett July 06, 2012 at 01:38 PM
This is very much a good thing. No one argues that shopping center needs to be redeveloped. The plan,as I recall, calls for a mixed used desgined to minimize sprawl by including elements for all day usage - nightlife ( restaurants, entertainement etc) employment ( daily retail, offices etc) and over night (residences). Minimizes sprawl by having all uses in one spot, as opposed to 3 different locations - interesting concept, we will see how it works. It also includes significant improvements to the highway (think HD/Kohls in Lacey), realignment of Mizzen ave & washington Ave plus, and this is key, extension of Western Blvd - finally providing another by pass route for route 9. Add in much needed employment, services and diversified retail spaces it will be great not to have to go to Toms River, Lacey, Brick or Manahwakin IMOP. Pat, this would be a great topic for the Patch to explore in depth.
carmen's clueless July 06, 2012 at 01:41 PM
Keep believing everything you hear Terry. From what I have observed first hand is Carmen has yet to make a decision for himself. EVERYTHING he decides goes through the county GOP organization. Then again, when you have only campaigned your entire career without winning, why would anyone expect him to know how to govern.
Chief Wahoo July 06, 2012 at 01:51 PM
Carmens clueless, still he is better than a lowlife hudson county snake
smrh July 06, 2012 at 01:57 PM
As long as they put something there that will make money not cost! I pay enough for taxes!!! How about a cabelas!!!!!!!
Brian Wilson July 06, 2012 at 04:07 PM
Why in the world are you people making this all about politics? This is a wonderful thing for our town - this eyesore will finally be demolished and rateables will go up in its place, thereby driving down individual homeowner's taxes. Just for historic reference, Varano did not start the process and could not get it done. It is getting done under the direction of Mayor Carmen Amato.
Thomas July 06, 2012 at 06:10 PM
Any update on this? Did the meeting happen yet??
Commenter July 06, 2012 at 09:16 PM
During discussions of the town master plan for this area, questions were asked regarding impact study's on things like water run off to the bay, traffic congestion, environmental clean up, etc. We were told these items would be answered by the developer. It might take a while for a developer to be ready to pay the particularly high costs for cleaning up the Asphalt Plant remains and whatever else is buried on the property.
Patricia A. Miller (Editor) July 06, 2012 at 09:34 PM
The plan was approved, Thomas. There's a short story up right now, to be followed by a more complete story.
foggyworld July 06, 2012 at 09:52 PM
Have you been on Route 9 lately? There is absolutely no demand for retail space of any sort. Half of our way too many strip malls are vacant. And those residences number in the hundreds and so that traffic which already is almost at a permanent stand still will now lock up forever. We have a Town Center in Berkeley which houses Town Hall and the Police Station. We have no need for any further municipal buildings that contribute no taxes at a Route 9 location. This is another project to make a handful of wealthy people wealthier and has nothing to do with improving and over built already situation. Planting trees would make more sense.
Paula July 09, 2012 at 07:12 PM
Best idea I have heard in a long time. Town Center is a great idea. What will be in the center??? Traffic may be an issue, but Route 9 should be addressed as well.

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